Help is here, and it's remarkably good! + Add electric pedal assist to your own bike for £658.

Owning a bicycle enables us to travel around our local area for free, get exercise and fresh air, enjoy the outdoors together; and do it whenever and practically wherever we want to.
No worries about parking, no vehicle registration, tax or insurance costs. No problem to drop in and see a friend, have a coffee or pick up some shopping on the way, it is quite simply an ideal way to travel, especially around cities like Brighton and Hove.
According to our research, the most frequently stated reasons why people don't use their bikes to get around more in Brighton and Hove, is because of the hills and the strong winds along the seafront.
Unlike the Dutch and Germans (to name just a couple of European neighbours whose bicycle sales are now up to 50%  e-bikes), the UK as a whole have been rather slow on the uptake of electric bikes, after all, the government only changed the law in April 2015 to bring us into line with the rest of Europe.
​If ever there was a place for a little electric motor that can be fitted between the pedals of your own favourite bike adding 9 levels of pedal assist, it is here in Brighton and Hove.
Being a mid-drive motor, our recommended system, the Bafang BBS01, retains all the bike's existing gearing at the rear wheel, meaning optimum motor power can be harnessed at all speeds. The result is the ability to cruise at 15-20 mph whether uphill or into strong winds, for some forty odd miles between charges.
Quite simply, it flattens the hills and nullifies the headwinds, making the humble bicycle one of the quickest and most convenient ways to get around for more and more people.
Don't for a moment think this means the rider doesn't have to do any work like on a moped, it still needs human pedal power to make it all work. It just means you can travel further in less time, breeze up hills that were previously avoided, tailor your effort depending on the day/occasion, and perhaps adopt routes that had previously not been considered. Riders who switch over to e-bikes report their average journey distance doubles and their frequency of journeys quadruples. 
Please visit our website to read more about E-bikes in Brighton or to get in touch and discuss converting your bike.